Over the past few years, Prime Wheel has evolved into a corporation focused on Original Equipment Manufacturing. As the industry changed towards higher-quality aluminum original equipment wheels, Prime has evolved to serve a wider range of clientele.

The line that started it all. The Prime line is our most popular line, uniting sleek lines with functionality. Prime wheels are a fine addition to any automobile.

Image is everything.

The Image line is roaring with panache, demonstrating a standard of excellence that is unmatched. Each of the wheels produced by the Image lines is designed to light up the imagination of the consumer with its intense design.